The
Cygnus Group helps its clients build successful long-term customer
franchises.
We specialize in the development of strategic marketing,
communications and branding programs for Fortune 500 companies, academic
institutions and high tech startups.
Strategic Planning and
Marketing Management
Our goal is to help
clients develop and communicate market positions, messages and value
propositions that are relevant, distinctive, credible and highly
motivating. For example, we have recently
completed the following projects:
Strategic marketing
plan, brand-naming and identity package for a successful Fortune 50 e-business spin-off.
Re-branding initiative
for a Fortune 100 packaging materials supplier.
Brand name creation for three new products for a Fortune 50 company.
Web site re-design for a
Fortune 25 global packaged goods company.
Branding initiative for
a Top Five business school.
Environmental strategy
and program development at a Fortune 50 materials company.
You can read
brief overviews of a few of these.
What all of these programs
have in common is process: We start by asking the one obvious question
that is all-too-commonly forgotten in the rush to "make something
happen": What are you trying to accomplish? Starting there, we
have established a logical, iterative
6 phase
program designed to get results quickly and efficiently.
Application of
Marketing and Communications Techniques to the Public Sector
We also have worked with organizations like the
U.S. Environmental Protection Agency (EPA) and the National Science
Teachers Association (NSTA) to help make the public aware of
environmental issues and ways to think about emerging Environmental,
Health & Safety topics.
Please check out
The
Use Less Stuff (ULS) Report and the
Center
for Informed Decision Making (CIDM), two of our larger development
efforts.
For more information, please contact
Bob
Lilienfeld, President.
